“And you may find yourself in a beautiful house, with a beautiful wife. And you may ask yourself. Well … How did I get here?”
IF YOU THOUGHT that David Byrne’s query in the immortal 1980s Talking Heads song Once in a Lifetime was rhetorical, it now has a definitive answer.
How so? Well, it seems that Google and an American psychologist (separately) have figured out that it’s all a consequence of consciousness’s newly-identified basic measure.
The American psychologist is Barbara Frederickson who I talked about last week. Meanwhile Google’s marketing department last month came up with a principle which parallels one of Frederickson’s key ideas.
I’m talking about the micro moment.
As I earlier mentioned, Frederickson, who is a psychology professor at the University of North Carolina (and who was in Sydney last week speaking at the Happiness & Its Causes conference), has identified what she calls “micro-moments of connection” or “micro-moments of positivity resonance”.
It’s Frederickson’s suggestion, which she’s backed up with a year-long research project and has discussed in her book Love 2.0, that love isn’t the everlasting thing we might have thought it to be.
Instead it’s a connection we can experience with someone – anyone – in the course of our day. This might be our partner, friend, a child, or it could be the total stranger that’s just sold you a bag of oranges at the greengrocer.
Add loads of these “micro-moments of connection” up with any single individual and it follows that’s how friendships and enduring connections are made or it’s how the attractive woman you’ve just met (I’m sure you can see where I’m going with this) — given enough consecutive and profound micro-moments of connection — can end up your beautiful wife.
And the house …
Last month Google’s marketing department released its own micro moments concept on its marketing space.
Go to thinkwithgoogle.com and you’ll find the notion currently headlined along with how businesses can target U.S. Hispanics (this demographic now apparently make up the fastest growing group of digital “super consumers” ie the most as-yet untapped smartphone-using and cashed-up groups around).
This group meanwhile – and rest of us besides – are apparently ripe for a little targeted “micro” digital influence.
Micro moments are the new “background for brands” and Google’s advice to marketers is that they should take best advantage of how we now take “immediate action” with our smartphones “whenever we want to learn, find, do or buy something”.
And there were we thinking that we only had “moments” as the basic unit of time to scroll and pinch packets of digital distraction with our smartphones while sitting on the bus — when in fact there are apparently plenty more micro opportunities available for marketers to inject layers of info and temptation into our consciousness.
Like when we’re searching real estate sites for a beautiful new house for instance …
Meanwhile when you next find yourself in another part of the world or behind the wheel of a large automobile, you’ll know how it happened.
Same as it ever was.
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Photograph by Ferenc Szelepcsenyi/Shutterstock.com